Fear not! Designer Don Norman is developing a solution. Who would have thought that people are driven to tear paper from the larger roll when given a choice between two?
After reading any of Don Norman’s writings (I highly recommend The Design of Everyday Things), you look at the world in a different light. He makes you wonder why we put up with horrible—or worse, dangerous—design. Once you’ve used something with good design, it’s frustrating to go back to an inferior product. Thankfully, when you’re sensitized to good design you’re less likely to make that change.